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1774 is an exclusive line dedicated to creative collaberations and named after the year that determined Birkenstock's shoe-making tradition. 1774 combines Birkenstock's experience , great quality and historic craftmanship with like-minded brands that share a passion for design and creative processes.

Builded on the legacy of iconic Birkenstock design, each collaboration begins with the legendary footbed and is produced entirely in specialised factories.

This season the new Birkenstock 1774 IV collection is available in our store and online. This new collection introduces 2 new styles: The 33 Dougal Niamey takes inspiration from the timeless Birkenstock Boston clog design, made in smooth leather with a high shine finish. 

The collection also introduces the 222 West, which blends the iconic BIRKENSTOCK Arizona two-strap sandal and Boston styles. It's presented in black leather adorned with chrome buckles, emphasizing the harmony between functional design, mobility, and freedom.

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Women

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Highlighted brands
Fiorentini Baker

Fiorentini + Baker aims to create simple, yet beautiful boots/shoes

Officine Creative

Shoes, boots, really all footwear made by Officine Creative has a special vintage look and feel.

Premiata

Premiata is a shoe brand with more than 130 years of history. A unique brand led by Graziano Mazza who is constantly finding its way to innovate and deliver creativity. Premiata creates men’s, women’s, unisex and beautiful sneaker collections

Marsèll

In 2001, siblings Roberto, Marco, and Elisa Cima launched Marsèll, a luxury shoe company highlighting sturdy, classic footwear with a modern twist