MOMA (Midnight Over My Action) was founded in the 1990s in Le Marche, Italy – the region known for its extraordinary shoemaking heritage.
Born from a desire to create something real, human, and imperfect, MOMA designs shoes with soul – where the craftsmanship is visible in every detail.

Each pair is produced in small quantities in the brand’s own Italian workshop, where hand-finishing, washing, and ageing are integral parts of the creative process.
The result is a look that feels raw, relaxed, and lived-in, yet perfectly made for comfort and longevity.

Using supple leathers, washed suedes, and polished finishes, MOMA ensures that no two pairs are ever the same – each one evolves uniquely over time.

At LUUKS, we love MOMA for its authentic imperfection and honest artistry.
Shoes that express personality, crafted by people who create, not mass-produce.

Discover MOMA at LUUKS.nl – handcrafted Italian shoes with character and soul.