Premiata was founded in 1885 in Montegrano, Italy and is the result of a skillful mix of heritage, expertise and research. Premiata is a family owned business and spent more than 100 years handcrafting the highest quality Italian shoes before taking a more fashioned-focussed and international approach in 1991. This shift was due to Graziano Mazza who was born in the family business and had the firm will to create something unique. He brought a new, more creative approach to the shoe brand. It was with a particular sought after and advanced design within its products that Premiata made a mark. Eccentric contemporary luxury is what best describes Premiata. Besides the beautiful material and colors that are used the shoes, boots and nowadays the famous fashionable sneakers of Premiata are of outstanding quality.