Hidnander

Hidnander was founded in 2019 by Alessandro Viganò, former designer at Golden Goose. His vision is clear: true style doesn’t need to be perfect. Instead of perfection and symmetry, Hidnander embraces purity, authenticity and character – sneakers that look as if they’ve already lived a life. Each sneaker is handmade in Italy, with close attention to shape, texture and aged details. Hidnander’s distinctive aesthetic – subtle distressing, raw edges and a worn-in look – gives every pair an immediate sense of personality. The name refers to “hidden under” – what lies beneath the surface. A sneaker made from sustainable materials, with its own story and subtle details. At LUUKS we choose Hidnander for this blend of luxury and imperfection: sneakers you wear, live in and that become more beautiful with time. Not a fashion item for one season, but shoes that truly belong to you.