Premiata

Premiata is the result of a unique blend of authenticity, expertise, and research. Founded by the Mazza family in Montegranaro – the heart of Italy’s shoemaking region – the brand has been crafting shoes since 1885 with an unparalleled dedication to craftsmanship and innovation.

Designer Graziano Mazza, who grew up surrounded by the art of shoemaking, set out to create a truly distinctive label. His ambition to combine heritage with futuristic design and the finest leathers quickly made Premiata a benchmark in the footwear industry.

Premiata’s designs are known for their elongated, elegant toe shape, which gives each shoe a refined silhouette, a luxurious look, and exceptional comfort. In recent years, Premiata introduced its now-iconic sneaker line, instantly recognizable by the printed soles and distinctive aesthetic. These sneakers have become a favorite among those seeking unique, stylish, and supremely comfortable footwear.

At LUUKS, we value this rare combination of heritage and innovation. The exceptional quality and distinctive character of Premiata have made it one of our signature brands since the early days of LUUKS. Each pair tells its own story – from the carefully selected leathers to the refined detailing – embodying the perfect balance between Italian craftsmanship and modern sophistication.