Puraai is a young Italian brand founded in 2020 by two creative designers driven by the idea of combining style, sustainability, and soul.
During a trip to Japan, they became inspired by a small symbol on a recyclable plastic bottle – the Japanese character for “recyclable.”
That moment sparked the idea for their brand philosophy.

The name “Puraai” merges two Japanese words: pura (plastic) and ai (love).
It reflects their belief that plastic, when used and reused responsibly, can become a symbol of renewal and care.
Love for design, love for the planet, love for conscious creation.

Puraai’s collection takes inspiration from classic 1970s sneakers, reinterpreted with a retro aesthetic and modern sustainable materials.
Every pair is handcrafted in Italy using vegetable-tanned leather, recycled fabrics, and eco-friendly soles.

Puraai stands for clarity, responsibility, and timeless design – proving that true style can be both beautiful and ethical.
At LUUKS, we admire Puraai for its fresh perspective: sneakers that carry a story of design, craftsmanship, and respect.

Discover Puraai at LUUKS.nl – retro-inspired sneakers with a sustainable heart.