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The daughter of Marni’s founders, Carolina for 10 years developed special projects for her family’s business, prior to launch Plan C in 2018, with the support of her father Gianni and her brother Giovanni.


Headquartered in a space in the heart of Milan, which housed Carolina’s great grandmother’s fur atelier in the 60’, Plan C offers individual and modern collections, matching masculine and feminine elements and playing with striking colors and bold prints.

Crafted from special materials with a charming tactile feel, Plan C’s long-lasting and meaningful garments are designed to become the uniforms of real, powerful and determined women. 

Plan C stands for edgy design, daring color sensibility, experimentation and uncompromising quality.

Women

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Highlighted brands
Fiorentini Baker

Fiorentini + Baker aims to create simple, yet beautiful boots/shoes

Officine Creative

Shoes, boots, really all footwear made by Officine Creative has a special vintage look and feel.

Premiata

Premiata is a shoe brand with more than 130 years of history. A unique brand led by Graziano Mazza who is constantly finding its way to innovate and deliver creativity. Premiata creates men’s, women’s, unisex and beautiful sneaker collections

Marsèll

In 2001, siblings Roberto, Marco, and Elisa Cima launched Marsèll, a luxury shoe company highlighting sturdy, classic footwear with a modern twist