Joseph started as a multi brand store in 1972. Joseph Ettedgui began selling fashion from designers as John Galliano and Azzedine Alaia in his London hairsalon. It soon became one of the most fashionable stores in London. In 1983 he started his own brand “joseph fashion”. His designs were well received and the collection of tailored silhouettes became famous for its modern and minimalist approach. These days Louise Trotter heads up the creative team. Since a few years now we carry the fashionable Joseph shoe collection in our assortment.